A preliminary design concept that would first be unveiled at the North American International Auto Show. The design was developed to serve as the basis for all exhibit marketing for the Tesla brand, including smaller auto shows and traveling displays.
The primary goal was to establish Tesla as a leading competitor within the automotive market, and to do it in an unconventional way. The space was to be dynamic, but limited in messaging. It was designed to provide a dramatic backdrop to the vehicles, which would serve as the primary focal point. The exhibit architecture was limited to a primary structure, a multimedia wall, and the cars themselves. The efficiency and simplicity of an exhibit to match the efficiency and simplicity of the brand.
The exhibit design program for the National Business Aviation Association and EBACE.
The overall aesthetic and design direction was directly influenced by Gulfstream's aircraft. Sleek, modern, and lightweight. A simplified message married to subtle touches of modern materials and interactive engagements. The primary objective of the exhibit was to drive customer conversations, so particular attention was paid to the hospitality areas as well as the numerous conference room settings.
Exhibitor Magazine - Exhibit Design Award, Bronze (Elements), 2012.
A preliminary design concept for use during a multi-show program.
It was important to develop a design that incorporated several touchpoint options that can be utilized to showcase several separate product offerings. The structures were created to be both modular as well as adaptable for future use. By reprinting fabric surrounds, the architecture can change its graphic aesthetic as well as its messaging. This was important for future show use, as the products would change from show to show.
The initial design ideation for the American Academy of Orthopaedic Surgeons show. It was designed to be the overarching basis of future Stryker exhibit marketing. The structure and components are modular, allowing for a flexible and reconfigurable design.
The design was constructed with modularity and brand consistency in mind, to allow for future expansion and additions. With approximately thirteen separate divisions present at this show, Stryker needed a design that was flexible enough to work for each division's needs. Custom, yet adjustable, counter displays were developed, along with a floorplan that drove traffic to key areas. Multiple demonstration areas were developed with line of sight and messaging in mind. The space generated an easy-to-navigate narrative that provided a platform for all of Stryker's products and services.
The development, ideation, and implementation of the design for the North American International Auto Show. Designed to showcase Michelin's products and collaboration with the Formula E series, as well as establish the brand as a market leader.
With show hall sightlines in mind, the overall approach was to create an immersive, interactive fan experience. Fluidity and motion provided aesthetic inspiration, while engagements and tire interactives drove foot traffic. More than just tires on display, the customer touchpoints included video, interactive kiosks, and take home photo opportunities.
A preliminary design ideation for the Consumer Electronics Show.
By providing a static space to demonstrate all of their products on an already visually-busy show floor, this design created an environment to step away from the rest of the hall activity and engage in the multitude of GoPro's products. While a black exterior provides a bold perimeter, the bright white, clean interior aesthetic provides the perfect canvas for the variety of video displays that make GoPro unique. The bright colors and motions of the dynamic video displays offer a mood setting and ample messaging opportunities, as well as bold product demonstrations in real time.
A design concept for the Licensing Expo show.
Catering to invited guests only, the concept maintained an enclosed floorplan, and yet allowed attendees to see the brands and breadth of product offerings from the show hall. Bright colors, vivid multimedia, and the complete product line-up were used to establish the foundation of the overall aesthetic. Playful components were used to reinforce the brand, as well as offering purposeful architectural delineation from zone to zone.
Two preliminary design concepts for the National Business Aviation Association and EBACE. The second concept was chosen for further development.
There were two distinct goals for this exhibit. First, a celebrated unveiling of their latest aircraft, the G700. And second was to provide an exclusive café and conference rooms for their selected guests. The design had to be a reflection of the brand - bold, precise, and sophisticated.
The overall design and product plan implementation of a showroom for an LG Dealer Workshop.
The purpose of the design was to create an interactive environment that showcased all of LG's new product lineups. It was important to both construct a display that visually demonstrates the entire line of a particular category, while also providing a logical flow and function for the space. Dramatic lighting and branded overhead structures were key messaging components that created a totally immersive experience.
The Sandvik Coromont exhibit for the International Manufacturing Technology Show.
The Sandvik brand is sharp, distinct, and high tech. They were looking for a bold, clean design to provide a unique space on the IMTS show floor. Coupled with multiple live demonstrations, as well as several interactive displays, the exhibit architecture became a bold reflection of their brand while encouraging attendee engagement.
Event Marketer magazine 2014 Silver Event Design Award for “Best Trade Show Environment.”
A design concept based on the existing branding and functional engagements for a smaller booth space.
Using vivid color and bright overhead lighting, the space became a branded, but functional environment. The space allowed for multiple, guided touchpoints and education zones. The bold graphics were designed to be impactful, and yet could be swapped out from show to show to custom tailor messaging as needed.
The design and implementation of a complete exhibiting program for multiple shows using modular components to create several different size exhibits. The design had to be versatile enough to provide marketing avenues for multiple pharma brands, and the AMAG brand, in a cohesive way.
Using AMAG's soft, curvilinear branding as a stylistic approach, the architecture is designed to be reflective of their brands, as well as a graphic backdrop for product-specific messaging. Flexible in their usage as well as their graphic applications, the exhibit architecture provided AMAG with a catalogue of components that could be shifted from show to show based on need.
The exhibit and static display of the Dassault Falcon space at the National Business Aviation Association show.
Influenced by the modern, sleek aesthetic of their aircraft, and drawing subtle inspiration from the Bernoulli Effect, the exhibit was designed to reflect Dassault Falcon's technology and sophistication. The static display required thought on direction and position of the aircraft, as well as the overall narrative of the attendee journey. Particular attention was paid to functional space as meetings and conferences were one of the primary drivers of the display.
See video of the design here.
The preliminary ideation of a new exhibit direction for Viasat. The overall goal was to create a basis for the aesthetic direction, as well as the construction methods, of a modular exhibit program that could travel from show to show.
Inspired by Viasat's graphic motif of intersecting lines - which represent Viasat's connectivity - this architectural concept was constructed of a larger shape that had been produced by the intersection of key character lines. With dramatic lighting elements and specific material selections, the space became an interactive destination that reinforced the Viasat brand while providing a platform for their products and message.
Ideation studies that became the basis for several future exhibit concepts for the Jetex brand worldwide.
Jetex is a brand whose exhibit goals were to reinforce a luxury market aesthetic style, while creating a media-rich live environment that visually represents their story. Using non-traditional media apparatus - like 3D LED displays - each concept was designed to be both informative, yet memorable to the attendee.
A complete exhibit design package that was capable of multiple configurations and show spaces.
A modern and simple design strategy was utilized to create a clean canvas for Amtico to demonstrate its floor tile product lines. The overhead cubes were not only evocative of their products, but provided a flexible messaging apparatus that could be varied from show to show.
The development of a new aesthetic and functional direction for several specific Stryker divisions. The purpose of this exploration was to establish an architectural library that reflected the company's updated brand guidelines.
Beginning with laying out the basic floorplan and traffic flow, touchpoints were incorporated and refined. The key components were designed to work in multiple configurations, so space plans and white models were required for feasibility studies. Once the functional requirements were honed, the colors and branding were applied to ensure that the new aesthetic lined up with the project's established goals.
A highlight area within an already established exhibit, this design was used to generate interest in a new and advanced product offering.
Specifically designed to stand out amongst the rest of the exhibit's architecture, this area was to be a focal point. Guided tours as well as specific engagements were incorporated to assist in storytelling and message delivery. Aesthetic direction was driven to create a sense of intrigue, while allowing the space to stand out amongst its environment.
Several ideations for 10' x 20' inline designs.
