A design concept for the Licensing Expo show.
Catering to invited guests only, the concept maintained an enclosed floorplan, and yet allowed attendees to see the brands and breadth of product offerings from the show hall. Bright colors, vivid multimedia, and the complete product line-up were used to establish the foundation of the overall aesthetic. Playful components were used to reinforce the brand, as well as offering purposeful architectural delineation from zone to zone.